Niello Concours at Serrano

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Since its inception in 2004, the Niello Concours is recognized as one of the finest concours events in Northern California. With thousands in attendance every year, this event establishes The Niello Company as the premier auto dealer among the most elite car enthusiasts in the region. The Niello Company’s involvement in this event is extensive, from branded patios to specialty product boutiques to VIP areas, all showcasing Niello’s brands to a specific demographic that includes many of their current and prospective clients.